You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy puts you in front of very specific and often motivated segments Image Masking of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are some ridiculously powerful Facebook ad targeting strategies you probably haven't heard of. NEW: How much does advertising on Image Masking Facebook cost? 1. Tap Facebook users' recent shopping behavior Facebook ad targeting the Family Guy meme From the start, Facebook was criticized by ad analysts as a fun place to hang out, but a network with little commercial intent or consumer potential. That changed in early 2013 when Facebook entered into partnerships with data Image Masking brokers including Epsilon, Acxiom, and Datalogix. These companies have access to billions of data transactions each year. Acxiom executives said their database alone contains information on 500 million active consumers worldwide, with an average of 1,500 data points per person.
Suddenly Facebook knew a lot more than if you spent more time in Farmville or Candy Crush Saga. Are you getting married soon? Taking medication for high blood pressure? Love reading murder mysteries? Facebook probably knows this. This Image Masking gave advertisers the power to go beyond their own CRM databases and tap into information gleaned from shopper loyalty programs of all kinds and tailored to individual user profiles. Facebook advertisers use this data to target audience segments based on thousands of different shopping behaviors. Here's one I use: people who buy Image Masking enterprise marketing services (which is relevant to my business, because we sell enterprise software and services). Facebook Advertising Targeting Shopping Behavior Shopping behavior subcategories include shopper profiles, apparel, food and Image Masking drink, health and beauty, and more. Within each general subcategory, you can explore behavior types; for example, choosing shopper profiles will then allow you to target do-it-yourselfers, fashionistas, foodies, and more.
Facebook shows you how many user profiles you can target in each subcategory, based on their aggregated, multi-source data based on offline transactions (or in simpler terms, the number of Facebook users in that category Image Masking that they matched with offline purchase data). The options here are limitless. Come in and explore! MORE: All About Facebook's New Ad Relevance Score 2. Get Creative with Life Event Targeting Some types of businesses or campaigns are based on selling to people who are going through certain major life events. Funeral homes, for example, obviously want to Image Masking connect with people who are planning a funeral, who are terminally ill, or who have lost/lost a loved one. Moving services want to introduce you if you have just bought a new house or apartment. Wedding photographers target engaged people.