Retail Rocket experts developed an email strategy for the KotoPhoto online hypermarket and achieved the following indicators: Subscriber base dynamics for 2020: The subscriber base grew by 20%; The loyal segment increased by 57%. Project feedback How to increase the loyalty of subscribers in the email channel by 1.5 times: the hypermarket “The email channel for us is a special opportunity to convey useful information to customers, tell them about new products, discounts and news. Thanks to the work of the Retail Rocket team, which fine-tunes mailings, we do not need to spend our resources on this painstaking process. On the face of the growth of the main indicators: conversions and revenue.
But what is also important, we are seeing an increase in customer loyalty - they trust our store and come back to shop again,” Alexey Sazonov, Marketing and e-commerce director at KotoPhoto. How to increase the Latest Mailing Database loyalty of subscribers in the email channel by 1.5 times: the case of the KotoPhoto online hypermarket “For KotoPhoto, we have built a complex network of communications with customers, taking into account their interests and behavior on the site. In addition.
We developed a reactivation campaign to “revive” those customers who have not made purchases in the store for a long time. With the help of a smart mathematical algorithm of our platform, we managed to achieve a significant increase in the activity and loyalty of customers, as well as the growth of business indicators” — Alexander Khe, Retail Rocket Manager.Retail Rocket platform updates for November-December 2020 12 Feb 2021 Intro product digest On the eve of 2021, we continued to update and optimize the Retail Rocket platform.