Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the past 18 months. If you're one of the 2 million advertisers who decided to start advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed by the new platform. Facebook has nearly countless ad targeting options to explore, and performance differs for each customer. Just like Google Ads (formerly Google AdWords), performance can differ from industry to industry on Facebook, so what numbers should you be looking to beat in your industry?
You'll find averages on these Facebook metrics for eighteen industries: Apparel, Automotive, cell phone number list B2B, Beauty, Consumer Services, Education, Employment & Skills Training, Finance & Insurance, Fitness, Home Improvement, Healthcare. , industrial services, legal, real estate, retail, technology and travel and hospitality. Let's dig!
Facebook average click-through rate
Legal advertisers may struggle with low SERP click-through rates, but they are blessed with the highest CTRs on Facebook (1.61%). No doubt, it can be difficult to impress the potential client looking for a lawyer when your ad is one of seven ads on the SERP, but the offer and call to action of a lawyer certainly stand out more when he is alone than that of a prospect. social food.
Other advertisers with high CTRs are in retail (1.59%), apparel (1.24%), beauty (1.16%) and fitness (1.01%). %). It's no surprise that these industries often feature high-quality models and images in their ads, and these ads work especially well on highly visual platforms like Facebook and Instagram. You have to be smart enough to distract potential job seekers from their social feeds, and employment and training services can have relatively low CTRs on Facebook (0.47%). Facebook and Instagram may not be the network for job seekers, but LinkedIn may hold promise for these advertisers!