If your industry has a lot of news , wrap it up in your newsletter and even write a lengthy email intro commenting on the most important topics. The important thing is to figure out what works for your brand and what a reasonable amount of work is to get one. And if you want to take the creative route, check out these creative newsletter ideas for every month of the year . And use these creative newsletter names. Then decide on your size and get started . Follow the law This is more than an essential B B email marketing rule, as there are legal ramifications that every marketer should be aware of.
In the US it is the CAN-SPAM Act that you should be aware of. And if you're sending emails to contacts in Europe, you should be familiar with the GDPR. b b email marketing mobile number list rules spam can occur In most cases, these laws are simple . You must include an unsubscribe link in every email. You must respect those unsubscribe actions. You must have a physical address in your email. You can't mess with the email addresses - that looks spammy, and the goal is to make sure every email sent is legitimate and not a nuisance. . Stick to your brand Your B B email marketing should clearly come from your brand.
That's the best way to keep your emails consistent and build brand recognition with your audience. Take this example from Squarespace. squarespace b b email marketing example The muted background, coordinating filter on the photo, and soft font color all match Squarespace's cool, neutral branding palette. The copy also fits well. The website builder positions its platform as a tool for entrepreneurs and artists to grow their brand and their business . This doesn't mean you should always use highly stylized formats in your brand colors — you can also go ahead and send a plain text email in plain old automatic font colors.