While brevity is important, it stands to reason Banner Design that you should always make the most of the space allotted to summarize and promote your content. Chances are that search engines will consider short meta descriptions to be lacking in substance and therefore quality. This can both potentially hurt your ability to rank the page and most certainly replace the description with content chosen by Google. With only 160 characters or less to play and a call to action to incorporate, there really shouldn't be any reason for that to happen. Error 3: Meta description is incompatible Banner Design with page content Meta descriptions are meant to summarize the page they are associated with. Advertising Continue reading below Yet there are many instances, whether due to laziness or a lack of attention to detail, where they don't accurately reflect what's on the page. In this case, not only will your meta description not be used by the search engine, but it can also hurt your chances of having your content properly indexed and ranked.
Mistake 4: A lack of relevant keywords Think Banner Design of the meta description as a place to expand on your web page title. If you had the option of writing a longer title (which is even more restrictive than the per-character meta description), what keywords would you use? Be sure to incorporate enough relevant, topically related keywords to signal to search engines and your Banner Design target audience that the description truly matches the content of the page it describes. Google will sometimes highlight keywords it deems particularly relevant, which only increases your chances of getting your content noticed and engaged in the SERPs. Advertising Continue reading below Error 5: Duplicate description Duplicate meta descriptions appearing on multiple website pages are usually Banner Design the result of website owner laziness or corner cutting. We all know that duplicate content is frowned upon by search engines and this is also true when it comes to descriptions. Each page should have its own unique and engaging description, otherwise search engine crawlers may very well pass it and the content it describes.
Sometimes meta descriptions are automatically generated by Banner Design a CMS or plugin and then ignored or skipped. However, many plugins also make recommendations to fix them. If this all sounds familiar, take some time to review and optimize based on these suggestions. Mistake 6: Keyword stuffing Stuffing the same or very similar keywords into the content of the webpage is an understood SEO no-no and the same goes for meta descriptions. It's a good idea to Banner Design incorporate a main keyword or phrase into your page description to ensure consistency with your page title and possibly your URL (which Google will often highlight in search results). Advertising Continue reading below But this is not advised and will be obvious if you have multiple variations of the same keyword crammed into a 160 character phrase. This will likely have the same rank debilitating effect as unaligned or duplicate descriptions.