There are dozens of tools online that can help Banner Design you compress your images. You can also turn your GIF into an APNG file to retain more colors for better file size. Using better settings when saving GIFs in Photoshop can also save site speed. You can also convert your GIF to HTML5 video. The web.dev site has a complete guide on converting GIFs to Banner Design HTML5 videos. You can convert GIFs to MP4 videos and then configure them into web videos; making sure they loop, play automatically, and are silent (like GIFs). Using video also allows for better accessibility – WCAG guidelines on “Pause, Stop, Hide” require users to have some level of control over moving images. This is easier to achieve with video than with GIF. Sounds simple, but GIF-Go-Getters beware Let's go back to how Googlebot crawls a website for a minute. Advertising Continue reading below Keep in mind that if there are too many dynamic content forms on a website, the site could run much slower than a site without those content forms. In other words, if a site was made up of thousands of GIFs, it has the potential to Banner Design have a slow loading time, regardless of how they are presented with metadata or otherwise.
Slow page loading can hurt a website's search Banner Design engine rankings. Website owners and operators must balance the competing interests of users and search engines to reduce page load times while providing a more entertaining and dynamic presentation Banner Design of page content. While page load time can be affected by a number of on-site factors, the most common solution to the GIF content conundrum is for developers to downsize images. There are several ways to reduce the size of images on a website, depending on how the site is constructed. GZIP compression A technique to compress or deflate images by up to 70% without compromising Banner Design image quality. Advertising Continue reading below This technique must be implemented by your host on its servers. You can use this test to see if your site has been “GZipped” by your host. Image optimization Desktop programs like Photoshop and web programs like Smush.it can help reduce image size by using the “Save for Web” feature. Image quality will decrease along with the image and therefore developers need to find a balance between image size and quality.
Developers who rely on HTML to reduce image size (i.e. WordPress blogs) don't create more server space. On the contrary, a web browser should always load the original Banner Design image size before reloading and resizing the image to the height and width you assigned it. Either way, you're already doing your site and the search engines a favor by going with a GIF format over other larger image formats. Accessible GIF issues Accessibility is a hot issue, and it intersects Banner Design with SEO: good SEO practices tend to favor accessibility, and vice versa. Advertising Continue reading below WCAG compliance is important to ensure that users can comfortably access your site. The WCAG guidelines state: "Moving, Blinking, Scrolling For any moving, flashing, or scrolling information that (1) starts automatically, (2) lasts longer than five seconds, and (3) is presented alongside other content, there is a mechanism for the user to highlight pause, stop or hide unless the movement, blinking or scrolling is part of an activity where it is essential; and Automatic update For any automatically updated information that (1) starts automatically and (2) is presented alongside other content, there is a mechanism for the user to pause…”