In the evening hours coinciding with peak search volume for COVID-19, advertisers noted a 30% lower conversion rate. what they would usually expect at Photo Background Removing night. average conversion rates on Google search March 2020 Questions for Mark? Ask now! Here's what you can do These unprecedented times cause us all to feel some anxiety, and our feelings certainly change throughout the day. Your paid search campaigns can take this into account. Here's what you can do to address these current challenges in your PPC campaigns. 1. Revisit Photo Background Removing your campaign delivery schedule performance You can easily track the performance of your own campaigns by day of the week and time of day in Google Ads. Simply click on Google Ads.
Even if you've looked at this recently, performance likely changed in March due to the COVID-19 outbreak. campaign performance in Google Ads 2. Consider New Daytime Strategies Those new searches between midnight and 4am will Photo Background Removing deplete your daily budget even faster and probably won't convert as well. To get the most out of your limited daily budget, consider new strategies for allocating the day by reducing bids during those off-peak hours or even running your campaigns only during profitable times. 3. Try smart bidding The coronavirus will present us with new business and paid search challenges in the months ahead. As Photo Background Removing these and other trends emerge, it will be difficult to adjust campaigns in no time. Google's smart bidding strategies can help advertisers by digesting changing data and adjusting their CPC bids in real time to match their goals.
It is unfortunately clear that the coronavirus will change our daily lives at least for the next few months. Stay safe and practice social distancing. While you're stuck Photo Background Removing inside, keep an eye on your PPC accounts and the WordStream blog. We will regularly release new data and strategies to best adjust your campaigns in these rapidly changing times. Data sources This report is based on a sample of 15,759 US-based WordStream customer accounts across all verticals that were advertising on Google Search as of March 2020. Questions? Register now to Photo Background Removing join Mark for a live Q&A on Monday, April 27! More resources for SMEs and online advertising during COVID-19 How the Coronavirus (COVID-19) Pandemic is Affecting Small Businesses and Marketers.