Now that we know what lead nurturing or lead nutrition is, the next big question comes up How can I apply lead nurturing to my business? To achieve this, you must define an effective lead nurturing strategy. What is Lead Nurturing - What is Lead Nurturing Steps to create a lead nurturing strategy . To create an effective lead nurturing strategy for your business you must complete the following steps. You will have to start with contact management, continue with the segmentation of the same and end with the buyer's journey. Below we explain each of these steps in more detail. Step Contact Management.
The first step in creating a lead nurturing strategy is managing your contacts. Contact management is a strategy that is based on using a software or CRM to save and have easy access Latest Mailing Database to data. Among these data we name as an example the name, history, telephone and email address of a contact. Contact management is based on creating a database in an organized way. It is important to know who your contacts are and have their information as detailed and organized as possible. It is important to update your contact database periodically. Do not forget to clean contacts that have been unsubscribed or whose emails are not true. In this way, you help ensure that all your efforts are directed to those contacts that are truly important to your business and that deserve your effort in the lead nurturing strategy.
The second step in creating a lead nurturing strategy is to segment your contacts. Contact segmentation consists of dividing your contacts into subgroups of prospects with similar interests. These segments can be broken down by demographic information, industry, company size, pages viewed, emails opened, blog articles read, among others. With contact segmentation you can establish lead nurturing goals based on the actions they take with your company. Try not to have duplicate contacts. Step | Buyer's Tour . The third step in creating a lead nurturing strategy is what is known as the buyer's journey. In this step you must define the different audiences to which you will send emails. To do this, you have to take into account buyer personas and the buyer's journey. Related What is a buyer persona? The buyer journey is the journey a contact takes from start to finish.